There is a proof that the ancient Egyptians were removing hairs from the body and that tradition has continued for millennia: hair removal is not a new phenomenon. In various periods and parts of the world, unwanted hairs were treated with pumice, tweezers, beeswax or ammonia. But a lot has happened since then.

Especially in the last decades a lot has happened in the waxing business. For anyone who does not know about the “old ways” in the beauty industry: just a few years ago, customers had to be asked to leave their hair for 14 days before waxing, so the hairs are at least 5 mm long.

At that time waxes had to be used very hot so we could apply them maximum twice, otherwise too much skin was removed. The old waxes were also difficult to remove from textiles – there was always a stain in the towel. The scent was not particularly attractive either and the packaging was something that you would not want to show to any customer.

Short hairs could not be gripped with the waxes at the beginning of the new millennia. So, the beautician sat there and laboriously picked them after the waxing…

Fortunately, these times are over and waxing products have changed tremendously thanks to ongoing research and development. Now, the hair removal evolution has reached its peak. Hair removal has never been easier, faster and more pain-free than with the latest generation of waxes such as Next Generation Wax.