Every small business should be on social media, especially Facebook. Continuous activity helps you engage your potential customers and grow your business. Nowadays, a business without a Facebook profile may seem outdated, even untrustworthy especially when it comes to beauty studios where we want to know that you are working with the best technology and innovative products.

The good news is that the platform has many tools any small beauty studio can use including its powerful advertisement options. But how can you get your page noticed, especially as more and more business pages are being created and the competition for “likes” is increasing? It can be difficult to know where to start, so here are a few pointers you might find useful.

Step 1

Build a Custom Welcome Page

A custom welcome page is a great way to introduce your page and your brand to your visitors and guide their interaction. You can encourage them to like your page, go to your website, share your page and more.

Step 2

Add Photos & Videos

Use the photo and video upload function to show off your business, products, services and more. Adding headshots or introduction videos of yourself and your staff can also be a great way to connect with your fans.

Step 3

Create Facebook Promotions

Post a Seasonal Offer, an ad, anything about your services that you would like to advertise. Be specific, use good quality images.

Step 4

Use Messenger For Quick & Easy Contact

Set up your automatic reply and be available to your customers as soon as possible.

Step 5

Organize An Event

Organize an event, for example, ‘SPA Day’, ‘Waxing Party’, … or sponsor an event, and use the Facebook event features to share it on your page.

Step 6

Monitor Your Page

Keep track of activity on your page through email notifications so you can respond to comments or feedback, delete spam and continue to interact with your fans in a timely manner.

Step 7

Get Involved On Other Pages

Like other Facebook pages that are relevant to your industry. Be involved in discussions on those pages (when using Facebook as your page). You can also tag pages in your status updates to help get your page noticed.

Step 8

Reward Your Fans

Thank your fans for their support by providing special offers only available on your page.

Step 9

Encourage Sharing

Make your page easy to share by adding icons and a “like box” to your website and blog, and asking your readers, customers, and site visitors to like your page and pass it on.